![]() ![]() Some of the young people said that they chose energy drinks to ‘fit in’ or ‘look tough’ but others had made the decision, as a friendship group, to stop drinking them. Targeted at children online in pop-up adverts, on television, in computer games for over-18s, and through sports sponsorship.4 for £1) with some of the young people taking advantage of the offers by pooling their money and sharing the drinks. Sold for as little as 25p (single cans are often on promotion, e.g.However, they were less certain about the amount of sugar and caffeine contained in the drinks. ![]() The children were well aware of the different brands, key ingredients and some of the risks linked to drinking them. ![]() Easily available to the children and young people in local shops.Researchers spoke to children and young people, aged 10-14 years old, from primary and secondary schools in Country Durham, North East England and visited shops in the local area. ![]()
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